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The Business of Persuasion

Do you want to be a good speaker? Do you want to give memorable closing arguments? Do you want to give exciting public speeches? It can be done, but only through “blood, sweat and tears.” Persuasive...

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The Business of Persuasion (Part 2)

This is a continuation of my thesis that business books on persuasion, selling and marketing are the almost perfect guidebooks for trial lawyers. This is not to mean one must slavishly follow every...

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The Business of Persuasion (Part 3)

I started this blog because I wanted a forum and a reason to put my ideas in some comprehensible form and on paper (or at least the electronic version). I knew the rigors of this discipline would force...

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